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At Kidz 2000 And Beyond, we are striving
for a national awareness movement to be forged by a media- driven
strategy to help victims of child abuse. A positive change for
the new millennium, with an issue that needs to be desperately
addressed, a problem that nobody can ignore.
This will be acheived through a high profile music
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providing resources as well as messages that promote world-wide
awareness, responsibility and action. The steps of the strategy
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- Create a focused awareness in the national and international
consciousness.
- Fund raising and distribution.
KIDZ 2000 And Beyond will seek opportunities
to incite national and international involvement using, but not
limiting to, the power of the media such as concerts, television,
print, music, radio, the internet and seminars.
KIDZ 2000 And Beyond aims to unite
other existing organizations in order to work together as a powerful
movement.
The following are examples of some of the key
communication experiences:
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SYMBOL:
Every movement needs a symbol. KIDZ
2000 And Beyond has developed a symbol that is simple
and easy to recognize. |
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CONCERTS:
The values espoused by musicians are often adopted and shared
by their fans and, since many fans are young, the communcation
benefits of worldwide televised concerts extend well beyond
the events themselves. |
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Kidz 2000 and Beyond
symbol
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TOLL-FREE GLOBAL NUMBER:
KIDZ 2000 And Beyond will
have a toll-free global number that will be easy for children
to remember, as well as a media campaign throughout the schools
and establishments that children attend. |
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WEBSITE:
KIDZ 2000 And Beyond's website
will serve as a resource network and a primary gathering place
that will give individuals the information and resources to
immediately become participants against child abuse. Live
Internet discussions will be conducted to help raise the issue
awareness. Local groups will be able to exchange information,
share strategies and collectively organize. |
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ADVERTISING:
KIDZ 2000 And Beyond will execute
advertising that will be appealing to people of all ages and
that will symbolize a child's needs. Both television and print
advertising will occur on both a pro-bono and paid basis as
media channels become sympathetic and enthusiastic to KIDZ
2000 And Beyond's message and vision. |
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SEMINARS:
Based upon KIDZ 2000 And Beyond's
kick-off concert success, KIDZ 2000 And
Beyond will hold seminars all across the nation in
order to spread awareness, help the victims of child abuse,
collaborate and exchange ideas, build morale, educate people
on the prevention of child abuse and provide information as
to what is offered in their city and state. |
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